GoodGear is a non-governmental organisation which promotes the links between global adventure and positive technology. GOODGEAR was established in 2019 by an international group of expedition, technology and media partners with a landmark challenge of the first circumnavigation of the world with the crossing of both poles, without the use of flight. GOODGEAR is a partnership organisation and actively embraces the involvement of other non-governmental bodies, United Nations agencies and Foundations together with the world’s leading technology companies. The GOODGEAR Expedition will be recorded and multimedia content will be shared daily and globally across the widest range of broadcast, social and publishing media using the latest capture, transmission and distribution technologies available. The GOODGEAR brand is a global badge for innovators, scientists, organisations, technology companies and individuals who believe in the power of positive technology and the spirit of adventure that it has always relied on. GOODGEAR believes in the potential of the human race to overcome challenges and create technology solutions that help create a sustainable, balanced and prosperous world for human beings, the global environment and its cultural heritage. The global Expedition will depart in late 2022 for a period of one year and will be showcasing the latest positive technologies and science throughout the journey. The Expedition will be used to test the latest technological innovations in the remotest and most hostile regions and with some of the most marginal communities in the world.